" Being an ethical consumer herself, Kester Black founder Anna believes in the importance of moral purchasing decisions. That is why she began researching environmentally friendly nail polish and soap brands and was concerned by the lack of cruelty free and carbon neutral options available. So she started her own. With high shine, chip-resistant nail polish that follows the “Five Free Formula” meaning it contains no Toluene, DBP, Formaldehyde, Formaldehyde Resin or Camphor. All vegan friendly and safe to use as a pregnant lady (or man?) or for anyone going through chemotherapy etc" - Kane.